
Slogan
We are a global leader in pharmaceutical innovation, dedicated to improving health and adding to the balance of life for patients worldwide. By continuing to improve our research and development processes, we strive to discover and develop new therapies that address unmet medical needs. We take our responsibility to our patients seriously, and we are committed to being a trusted partner in helping patients focus on improving their health so they can better balance their lives.
At DAIICHI SANKYO, we do more than develop pharmaceuticals we create hope in patients' lives.
Brand mark
■Development Concept
The company aims to leap forward and become a Japan-Based Global Pharma Innovator.
■Design
The overall spherical shape represents the beauty of the Earth, which gives the viewer a sense of the splendor and mysteries of life. The gentle movement evoked in the upper part of the logo is meant to express supple intelligence and creativity, while the solid arc of the lower part represents reliability and a sense of mission, and the white space that appears as if it is being held within two hands stands for the vibrancy of life and, at the same time, the importance and dearness of life.
■Brand Color
The shade of blue chosen for the logo represents the trust, sense of mission and sense of responsibility that the pharmaceutical company has cultivated, while the gradation from yellow to green expresses the vitality of life and, at the same time, represents the creativity of the company's proprietary research activities.
■Use of corporate name in logo
The corporate name is written in capital and lower-case letters to express the broadmindedness and benevolence as well as the warmth of the corporate group.
The Brand Mark was designed by Mr. Mitsuo Hosokawa of Hosokawa Design Office, a design firm which deals with numerous corporate design systems.